For my second term, we were asked to think of a thing we could not live without to easily come up with the brand that we will be working on for our creative project. As much as I wanted to choose something I'm emotionally attached to, I strategically decided to choose my backpack. Parkland is a brand of a company that sells different types of bags, mainly backpack. It is known as a sustainable brand because of how the products are manufactured as the fabric they use are made from recycled plastic bottles. Included in the PowerPoint are different kinds of non-traditional advertisements of how I envisioned my brand to be advertised, and their explanations.